About the Programme

The BBA Program encompasses interactive lectures and challenging academic assignments which enable students to learn and practice skills in leadership articulation, innovation, communication and teamwork – skills vital for today’s competitive business scenario business managers. The BBA course is the gateway to a plethora of job opportunities in numerous sectors such as Sales, Marketing, Education, Finance, Sales, and Government to name a few. The degree is designed to impart students a broad exposure to all the domains of Management.


“To be a world leader in business education, research and engagement, helping to create a better knowledge society.”


 To develop a strong bond with industry for project-based learning, internships, and placements.

 To bridge the industry academia gap by enriching the professional competencies of the students by providing certificate programmes and guest lectures.

 To Actively Engage with local, national and global community with astute leadership and diligence.

 To emphasize on highest quality education with a strong foundation of management concepts for students to excel and enhance their skills.

 Offering the best professional development and career management opportunities for our students.

Program Educational Objectives (PEOs)

 PEO1 Graduates will be capable of making a positive contribution to business, trade and industry in the national and global context.

 PEO2 Graduates will be able to apply frameworks and tools to arrive at informed Decisions in profession and practice, striking a balance between business and social dimensions.

 PEO3 Graduates will have a solid foundation to pursue professional careers and take up higher learning courses such as MBA, MCA, MCM, MMM, M. Phil, Ph. D as well as research.

 PEO4 Graduates with a flair of self-employment will be able to initiate and build upon entrepreneurial ventures or demonstrate entrepreneurship for their employer organizations.

 PEO5 Graduate will recognize the need for adapting to change and have the aptitude and ability to engage in independent and life – long learning inthe broadest context of socio-economic, technological and global change.

Program Specific Outcomes (PSOs)

On successful completion of the BBA program

 PSO1 Understand of the corporate world

 PSO2 Analyse the theoretical knowledge with the practical aspects of Organizational setting and techniques or management.

 PSO3 Determine conceptual and analytical abilities required for effective decision making.

 PSO4 Understand the dynamic and complex working environment of Business.

 PSO5 Understand the problems faced by the business sector in the Current scenario.

 PSO6 Analyse the ups and downs of the stock market

 PSO7 Understand the rapid changes of financial services include banking and insurance sectors.

 PSO8 Understand the micro and macro marketing environment.

 PSO9 Understand the international trade procedure and documentation.

 PSO10 Understand the Forms of business organization.

 PSO11 Understand the business correspondence and communication.

 PSO12 Determine the organizational behaviour and its conflict.

Program Outcomes (POs)

After the successful completion of BBA program, the students are expected to

 PO1 Develop the knowledge, skill and attitude to creatively and systematically apply the principles and practices of management, accountancy, finance, business law, statistics, HR, operations and IT to management problems and work effectively in modern day business and non-business organizations.

 PO2 Develop fundamental in-depth knowledge and understanding of the principles, concepts, values, substantive rules and development of the core areas of business such as finance, accounting, marketing, HR, operations along with the tools such as Tally, MS Excel, MS Office, etc.

 PO3 Demonstrate the critical thinking mindset and the ability to identify and formulate research problems, research literature, design tools, analyse and interpret data, and synthesize the information to provide valid conclusions and contextual approaches across a variety of subject matter.

 PO4 Exhibit self-confidence and awareness of general issues prevailing in the society and communicate effectively with the accounting, commerce, management, business, professional fraternity and with society at large through digital and nondigital mediums and using a variety of modes such as effective reports & documentation, effective presentations, and give and receive clear instructions.

 PO5 Function effectively as an individual, and as a member or leader in teams, and in multidisciplinary settings by demonstrating life skills, coping skills and human values.

 PO6 Analyse the sampling techniques of collecting primary and secondary data and tools and techniques of data.

 PO7 Understand the methods of collecting primary and secondary data. construction of scaling techniques and determine the steps involved in design of questionnaire. Analyse and preparation of project report for the Functional areas of research.

 PO8 Determine the functional areas of management such as Production, purchasing, marketing, sales, advertising, finance, human resource system, Industry 4.0Understand the SERQUAL of the various service industries.

 PO9 Analyse the various aspect of business research in the area of marketing, human resource and Finance.

 PO10 Analyse the various financial and accounting concept including Balance sheet, trial balance, etc.,

Syllabus Click Here

Department Activities Click Here